London Underground Billboard Campaign to Replace Animal Testing with 21st Technology

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The Alliance for Cruelty Free Science and the Animal Interfaith Alliance have worked collaboratively on a Government petition to replace animal testing with 21st century technology and to design and promote a London billboard and tube platform campaign which launches on Monday 10th March 2025.

The campaign is designed to support the Government petition “Ban animal testing for human products and medicines” which requires the Government to debate the issue of replacing animal tests with 21st century technologies which are more reliable, safer for humans and don’t require animal suffering. The petition is promoting the case that animal testing would not be used for new drugs, and other scientific methods would be used instead.

Please sign the petition

The central focus is a 48 sheet poster in Piccadilly Circus Tube station specifically aimed at capturing the attention of the public and shareholders in the pharmaceutical industry. This is closely supported by a widespread billboard campaign across London. A huge illuminated message aimed at the general public who, once made aware, are scandalised by the waste and welfare of research animals especially when using taxpayer funds in a testing methodology that fails 9 out of 10 times in human medicines and drugs.

We are most grateful to the Alliance for Cruelty Free Science for all their work on this project and to our key AIA member Quaker Concern for Animals (QCA) for their financial support.

The Alliance For Cruelty Free Science brings many animal activism groups together, to help end unnecessary animal suffering within the vivisection industry. They promote cruelty free science, easy cruelty free swaps, expose the vivisection industry, and promote a kinder way.

Contact for Animal Interfaith Alliance – Dr Andre Menache andre.menache@gmail.com

Contact for the Alliance for Cruelty Free Science – Linda Birr-Pixton
hello@allianceforcrueltyfreescience.org


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